No surprise, then, that there have been several questions raised regarding the exact nature of this savvy businessman’s relationship with the brand. The endorsements by the ex-Cristal lover have been pivotal in the Champagne’s positioning and success. Since propelling Ace of Spades into overnight stardom in 2006, Jay-Z has promoted the Champagne in his songs and clubs. Champagne specialist and writer Michael Edwards speaks highly of the Cattier Champagnes and is particularly fond of the family's single-vineyard cuvée Clos du Moulin.Īccording to Jean-Jacques Cattier, Armand de Brignac aims “to present something authentically luxurious and which does justice to the once-in-a-lifetime events at which Champagne is so often present.” He believes that Champagne produces "bubbles in the eyes." ![]() The house is still family owned and run by Jean-Jacques Cattier and his son Alexandre, both respected winemakers. The Cattier family have been growing grapes in the Montagne de Reims area since 1763, and have made Champagne since 1918. At around $300, it remains one of the most expensive, yet most desired, bottles of Champagne in trendy clubs from New York to Tokyo.Īrmand de Brignac is the brainchild of the Cattier house, located in the Champagne village of Chigny-les-Roses, and the New York drinks distribution company Sovereign Brands. Today, the Ace of Spades gold bottle comes in a lacquered black box lined in rich black velvet. ![]() The Champagne was immediately catapulted to fame and its first release quickly sold out. In the video, Jay-Z is seen to refuse a bottle of Cristal before he accepts the lavish gold Armand de Brignac bottle presented in a silver case. The Brut Gold Cuvée, the flagship wine of the range, was first seen in American rapper Jay-Z's "Show Me What You Got" video, shot at Monte Carlo Casino and released in October that year. ![]() Champagne Armand de Brignac – more commonly known as Ace of Spades – was launched in 2006.
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